One Village One Product (Our Village Our Pride)
The OVOP movement as a comprehensive development approach with a view to increase income for rural communities through increasing value to local products, development of human resources, products marketing and other services to increase products value. Introduced by Japan International Cooperation Agency and implemented in Afghanistan by LITACA project since nearly last 6 years. The Strategy for this process is to enhance production, processing and marketing of local products to create opportunities for local investments.
Strategic objectives of the OVOP
The overall objective of the programme is to promote the production, processing and marketing of local products for wealth creation. The specific objectives are to:

1. Promote establishment of production networks/clusters within the country.
2. Promote value addition to local materials and products of comparative advantage at community level for social economic transformation.
3. Develop human capital and entrepreneurial capacities amongst the participating communities.
4. Strengthen partnerships and linkages between Government, private sector and the donor community, cross border countries.
5. Create and strengthen market clusters for OVOP products


The implementation of OVOP program is designed to stimulate local communities through development of model enterprises that competitively and sustainably produce quality products and services. The program implementation is not only limited to processing of raw materials but also provision of unique services.

Human resource development is central to the success of OVOP program implementation through activation of rural communities. The local people are the subject for the success of OVOP movement and they should be supported by the local leadership and community based organizations in implementing their activities. The supported enterprises must fully own their businesses and market their products/services while the government provides technical support for capacity development, product quality improvement and establishment of market linkages.


1. Thinking Globally and Acting Locally

2.Human Capacity Development

3.Self-Reliance and Creativity

To develop a self-sufficient community free from long term dependency to external supports, a dynamic mechanism was needed to utilize the potential local resources. To address this development challenge, LITICA-ll implements One Village One Product (OVOP) in Afghanistan. As mentioned above OVOP concept has been successful in many different countries and is known as a tool for rural development, in which the people are made aware of the existence of resources and their potential as business opportunities
To implement OVOP LITACA-ll covers six districts in the provinces of Badakhshan (Shahr Buzorg), Takahr (Cha aab, Yangi Qala, and Dasht e Qala), Kunduz (Imam Sahib), and Balkh (Khulm) that are bordering with Republic of Tajikistan’s Khatlon province (Shaartuz, Qubodiyon, Jayhun, Dusti, Panj, Shamsiddin Shohin, Hamadoni, Farkhor). Different products, including handicrafts were selected for promotion. To promote these products, 60 villages selected by district authorities and LITACA-ll survey team members after deep analysis and studies. The OVOP team observed the climate conditions, soil type, land availability, natural disasters, agricultural pests & diseases, agricultural operations (grafting, tree link, control of weeds), use of pesticides for agricultural pests/diseases and use of fertilizers. Plus another ten villages were chosen to be further studied and identified for weaving carpets (Gilimi).